Noticias

• History
• Who
• Concept
• Team
• Quality

The Midest / Alphadventure Group was founded in 1993 by a team
of young people initially dedicated to the design, production and
marketing of outdoor clothes and survival equipment. Soon after,
it took on a broader, more sophisticated concept, in wich fashion
started to play an important role in casual clothing. This evolution
has helped the company become a leader in its sector today.
There are several reasons for the company¥s strong growth:
Extensive knowledge of the brand, high quality products at
reasonable prices, high product turnover in sales areas and
excellent Customer Service.